Hi There!
I’m Sophie, Founder of Pudl and Mum of Two
Pudl started with a bit of a rude awakening; once you have kids, rainy afternoons don’t mean lazing around on the sofa anymore.
Getting outside became something I needed - for my sanity, for a reset, for a moment of calm. But when it rained, it was a bit of a nightmare (ever tried pushing a pram while holding an umbrella?).
I wanted something I could throw on quickly over my indoor clothes that made me feel fully protected from the elements. This lead me to create the Pudl Suit.
The Pudl Suit
The Pudl Suit is the first of its kind; a fully waterproof, breathable, all-season outerwear essential designed to make bad weather irrelevant
Unlocks the Outdoors
The Pudl suit completely protects you, head to toe, from the rain. It enables you to enjoy fresh air, movement, and time outdoors, no matter the weather.
Low Cost Per Wear
The Pudl Suit is fully waterproof, breathable, and has a removable fleece lining that makes it your winter coat, light rain jacket, and waterproof trousers all in one.
Make You Feel Good
The Pudl Suit is going to make you feel good about the early morning dog walks, and those times that you stood on the sidelines watching kids play football.
Kickstarter Success
In 2025, I launched Pudl on Kickstarter and was blown away by the response. Together we raised over £50,000 in just 25 days from 196 backers.
More than 250 Pudl suits are now in production for our first customers. That early support didn’t just fund a product — it proved there’s a community of people who also want to make weather irrelevant.
Sustainability
As a small, independent brand, Pudl will continue to grow through limited pre-order drops, with our next order being placed April 2026. There are two big reasons we work this way:
It’s the Most Sustainable Way to Produce
Pre-ordering means we only make what’s needed. No excess stock. No wasted materials. No unsold garments heading to landfill. It’s a slower, smarter, more responsible way to build an outerwear brand and it keeps our environmental footprint small.
It Helps Us Grow the Right Way
As an independent founder without big investors behind me, pre-orders allow Pudl to stay financially sustainable while offering the highest quality materials and construction. It lets us invest in the product, listen to our community and grow intentionally rather than rushing to scale.
For a Better Future
What we’re doing is simple; trying to help more people get outside and feel good doing it.
In a world that’s increasingly digital, fast-paced, and disconnected, I think we’re all craving more time in nature and more real-world connection - to each other and to ourselves.
Sustainability is at the core of what we do. We're constantly innovating to make a high performing suit while being kind to the environment.
By purchasing the Pudl Suit you will contribute to a better future for yourself and the planet.
Final Word
I’m hugely grateful to everyone who has supported Pudl so far, from backers and testers to the people cheering us on from the sidelines. We’re just at the beginning, and I’d love to keep building this brand with your help, your feedback and your belief in what Pudl can become. If you have any questions or feedback please contact us.